How to Set Goals for Your Business this Year?
Welcome to 2020 and I hope it is a great year for your business.
So how exactly do you set goals for your business this year?
Well there are categories of goals to focus on and it makes goal setting more structured.
They are:
Financial Goals
Revenue targets, expenses, profitability, investment, margins or tax strategies
Infrastructure goals
Systems, processes, software, capital expenditure or equipment
Marketing goals
Number of clients or sales, new clients and client retention, media exposure, brand awareness, number of proposals or quotes, prospect tank
Internet marketing
Website visitors, click through rate, online ad statistics, social media connections and followers or likes
Product/Services goals
Selling new products this year, Market share, competitive advantage, removing old products or services
Customer service goals
Review your service standards, log all complaints and follow up, run a customer survey twice this year
Staff goals
Add new staff members, remove non performers, measure staff morale and culture, mentor key staff, promotions, training, performance reviews
Personal goals
Why are you in business?
Measure hours worked each week and reduce, so you want to sell your business?
What do you want more of or less of this year in your business?
All of this structure will help you write down your goals for the business and you.
They are not New Year resolutions to forget!
Good luck with it all.
