For a lot of businesses Covid has seen them close their doors despite their best efforts.
The only way to survive during these tough times is to do the following:
Pivot Your Business to Where the Market is.
This may mean doing more online selling rather than rely on reduced foot traffic. Do a survey of your current customers to find out what they want from you now and then provide it.
Find new markets to sell to, whether it be with new products or services or new geographic areas or new demographic markets such as younger or older people.